We take great pride in making our clients feel confident about their jobs during the production process. To help you gain a better understanding of what happens throughout the duration of your project, we’ve compiled a glossary of terms that we commonly use in our industry.
Papermade from pulp containing little or no acid so it resists deterioration from age. Also called alkaline paper, archival paper, neutral pH paper, permanent paper and thesis paper.
ISO paper size 210 x 297mm used for Letterhead.
Pen-shaped tool that sprays a fine mist of ink or paint to retouch photos and create continuous-tone illustrations.
Coating in a water base and applied like ink by a printing press to protect and enhance the printing underneath.
All original copy, including type, photos and illustrations, intended for printing. Also called art.
(1) To print on the second side of a sheet already printed on one side. (2) To adjust an image on one side of a sheet so that it aligns back-to-back with an image on the other side.
Usually in the book arena, but not exclusively, the joining of leafs or signatures together with either wire, glue or other means.
Usually a department within a printing company responsible for collating, folding and trimming various printing projects.
Rubber-coated pad, mounted on a cylinder of an offset press, that receives the inked image from the plate and transfers it to the surface to be printed.
Printing that extends to the edge of a sheet or page after trimming.
Image debossed, embossed or stamped, but not printed with ink or foil.
An enlargement, usually used with graphic images or photographs.
A description or commentary of an author or book content positioned on the book jacket.
General term for paper over 110# index, 80# cover or 200 gsm that is commonly used for products such as file folders, displays and post cards. Also called paperboard.
The main text of work not including the headlines.
Category of paper commonly used for writing, printing and photocopying. Also called business paper, communication paper, correspondence paper and writing paper.
Category of paper suitable for books, magazines, catalogs, advertising and general printing needs. Book paper is divided into uncoated paper (also called offset paper), coated paper (also called art paper, enamel paper, gloss paper and slick paper) and text paper.
The decorative design or rule surrounding matter on a page.
General term referring to paper 6 points or thicker with basis weight between 90# and 200# (200-500 gsm). Used for products such as index cards, file folders and displays.
Carton of paper from which some of the sheets have been sold. Also called less carton.
A dot or similar marking to emphasize text.
Register where ink colors meet precisely without overlapping or allowing space between, as compared to lap register. Also called butt fit and kiss register.
Abbreviations for coated one side and coated two sides.
Mechanicals, photographs and art fully prepared for reproduction according to the technical requirements of the printing process being used. Also called finished art and reproduction copy.
Paper coated with chemicals that enable transfer of images from one sheet to another with pressure from writing or typing.
Selling unit of paper weighing approximately 150 pounds (60 kilos). A carton can contain anywhere from 500 to 5,000 sheets, depending on the size of sheets and their basis weight.
Covers and spine that, as a unit, enclose the pages of a casebound book.
High gloss, coated paper made by pressing the paper against a polished, hot, metal drum while the coating is still wet.
Coated paper rated #4 or #5 with basis weight from 35# to 50# (50 to 75 gsm) commonly used for catalogs and magazines.
Abbreviation for cyan, magenta, yellow and key (black), the four process colors.
Paper with a coating of clay and other substances that improves reflectivity and ink holdout. Mills produce coated paper in the four major categories cast, gloss, dull and matte.
To organize printed matter in a specific order as requested.
Strip of small blocks of color on a proof or press sheet to help evaluate features such as density and dot gain. Also called color bar, color guide and standard offset color bar.
To adjust the relationship among the process colors to achieve desirable colors.
(1) Technique of using a camera, scanner or computer to divide continuous-tone color images into four halftone negatives. (2) The product resulting from color separating and subsequent four-color process printing. Also called separation.
To bind by inserting the teeth of a flexible plastic comb through holes punched along the edge of a stack of paper. Also called plastic bind and GBC bind (a brand name).
The degree of tones in an image ranging from highlight to shadow.
Extent to which ink covers the surface of a substrate. Ink coverage is usually expressed as light, medium or heavy.
Category of thick paper used for products such as posters, menus, folders and covers of paperback books.
Phenomenon of middle pages of a folded signature extending slightly beyond outside pages. Also called feathering, outpush, push out and thrust.
Lines near the edges of an image indicating portions to be reproduced. Also called cut marks and tic marks.
To dry inks, varnishes or other coatings after printing to ensure good adhesion and prevent setoff.
A machine that cuts stacks of paper to desired sizes. The machine can also be used in scoring or creasing.
Usually a custom ordered item to trim specific and unusual sized printing projects.
One of the four process colors. Also known as process blue.
Technique of reducing the amount of storage required to hold a digital file to reduce the disk space the file requires and allow it to be processed or transmitted more quickly.
To press an image into paper so it lies below the surface. Also called tool.
(1) Regarding ink, the relative thickness of a layer of printed ink. (2) Regarding color, the relative ability of a color to absorb light reflected from it or block light passing through it. (3) Regarding paper, the relative tightness or looseness of fibers.
Technique of using a personal computer to design images and pages, and assemble type and graphics, then using a laser printer or imagesetter to output the assembled pages onto paper, film or printing plate.
Device for cutting, scoring, stamping, embossing and debossing.
Page proofs produced through electronic memory transferred onto paper via laser or ink-jet.
A letter fold at the side of one of the creases, an indentation occurs.
Measure of resolution of input devices such as scanners, display devices such as monitors, and output devices such as laser printers, imagesetters and monitors. Abbreviated DPI. Also called dot pitch.
To print a single image twice so it has two layers of ink.
Considered as “dots per square inch,” a measure of output resolution in relationship to printers, imagesetters and monitors.
In the printing arena, to drill a hole in a printed matter.
Flat (not glossy) finish on coated paper; slightly smoother than matte. Also called suede finish, velour finish and velvet finish.
Simulation of the final product. Also called mockup.
Black-and-white photograph reproduced using two halftone negatives, each shot to emphasize different tonal values in the original.
Thick paper made by pasting highlights together two thinner sheets, usually of different colors. Also called double-faced paper and two-tone paper.
To press an image into paper so it lies above the surface. Also called cameo and tool.
Printing method using a plate, also called a die, with an image cut into its surface.
Encapsulated Post Script, a known file format usually used to transfer post script information from one program to another.
Price that states what a job will probably cost. Also called bid, quotation and tender.
Soft woven pattern in text paper.
Papers made specifically for writing or commercial printing, as compared to coarse papers and industrial papers. Also called cultural papers and graphic papers.
(1) Surface characteristics of paper. (2) General term for trimming, folding, binding and all other post press operations.
Size of product after production is completed, as compared to flat size. Also called trimmed size.
Costs that remain the same regardless of how many pieces are printed. Copyrighting, photography and design are fixed costs.
Size of product after printing and trimming, but before folding, as compared to finished size.
Method of printing on a web press using rubber or plastic plates with raised images. Also called aniline printing because flexographic inks originally used aniline dyes. Abbreviated flexo.
To print a sheet completely with an ink or varnish. flooding with ink is also called painting the sheet.
To foil stamp and emboss an image. Also called heat stamp.
Method of printing that releases foil from its backing when stamped with the heated die. Also called block print, hot foil stamp and stamp.
A bindery machine dedicated to folding printed materials.
Gatefold sheet bound into a publication, often used for a map or chart. Also called gatefold and pullout.
Refers to inexpensive copies of photos or art used on mechanical to indicate placement and scaling, but not intended for reproduction. Abbreviated FPO.
Technique of printing that uses black, magenta, cyan and yellow to simulate full-color images. Also called color process printing, full color printing and process printing.
To reproduce two or more different printed products simultaneously on one sheet of paper during one press run. Also called combination run.
A sheet that folds where both sides fold toward the gutter in overlapping layers.
Consider the light reflecting on various objects in the printing industry (e.g., paper, ink, laminates, UV coating, varnish).
Predominant direction in which fibers in paper become aligned during manufacturing. Also called machine direction.
Arrangement of type and visual elements along with specifications for paper, ink colors and printing processes that, when combined, convey a visual message.
Strip of gray values ranging from white to black. Used by process camera and scanner operators to calibrate exposure times for film and plates. Also called step wedge.
Edge of a sheet held by grippers on a sheetfed press, thus going first through the press. Also called feeding edge and leading edge.
The unit of measurement for paper weight (grams per square meter).
Piece of film or glass containing a grid of lines that breaks light into dots. Also called contact screen and screen.
Imposition with heads (tops) of pages facing tails (bottoms) of other pages.
Lightest portions of a photograph or halftone, as compared to midtones and shadows.
A specific color such as yellow or green.
The actual area on the printed matter that is not restricted to ink coverage.
Laser output device using photosensitive paper or film.
Arrangement of pages on mechanicals or flats so they will appear in proper sequence after press sheets are folded and bound.
(1) Referring to an ink color, one impression equals one press sheet passing once through a printing unit. (2) Referring to speed of a press, one impression equals one press sheet passing once through the press.
To print new copy on a previously printed sheet, such as imprinting an employee’s name on business cards. Also called surprint.
Method of printing by spraying droplets of ink through computer-controlled nozzles. Also called jet printing.
Within a publication, an additional item positioned into the publication loose (not bound in).
Printed pages loosely inserted in a publication.
A vibration machine with a slopping platform to even-up stacks of printed materials.
Abbreviation for black in four-color process printing. Hence the ‘K’ in CMYK.
To die cut the top layer, but not the backing layer, of self-adhesive paper. Also called face cut.
Strong paper used for wrapping and to make grocery bags and large envelopes.
Finish on bond or text paper on which grids of parallel lines simulate the surface of handmade paper. Laid lines are close together and run against the grain; chain lines are farther apart and run with the grain.
A thin transparent plastic sheet (coating) applied to usually a thick stock (covers, post cards, etc.) providing protection against liquid and heavy use, and usually accents existing color, providing a glossy (or lens) effect.
Artist style in which width is greater than height. (Portrait is opposite.)
Bond paper made especially smooth and dry to run well through laser printers.
Amount of space between lines of type.
One sheet of paper in a publication. Each side of a leaf is one page.
Strong, smooth bond paper used for keeping business records. Also called record paper.
Two folds creating three panels that allow a sheet of letterhead to fit a business envelope. Also called barrel fold and wrap around fold.
In North America, 8 1/2′ x 11′ sheets. In Europe, A4 sheets.
Method of printing from raised surfaces, either metal type or plates whose surfaces have been etched away from image areas. Also called block printing.
Book paper with basis weight less than 40# (60 gsm).
Embossed finish on text paper that simulates the pattern of linen cloth.
Method of printing using plates whose image areas attract ink and whose nonimage areas repel ink. Nonimage areas may be coated with water to repel the oily ink or may have a surface, such as silicon, that repels ink.
Area on a mechanical within which images will print. Also called safe area.
A company, partnership or corporate creation (design) that denotes a unique entity. A possible combination of letters and art work to create a “sole” entity symbol of that specific unit.
Lens built into a small stand. Used to inspect copy, film, proofs, plates and printing. Also called glass and linen tester.
One of the four process colors.
(1) All activities required to prepare a press or other machine to function for a specific printing or bindery job, as compared to production run. Also called setup. (2) Paper used in the makeready process at any stage in production. Makeready paper is part of waste or spoilage.
Imprinted space around the edge of the printed material.
To prevent light from reaching part of an image, therefore isolating the remaining part. Also called knock out.
Flat (not glossy) finish on photographic paper or coated printing paper.
Ink containing powdered metal or pigments that simulate metal.
Paper coated with a thin film of plastic or pigment whose color and gloss simulate metal.
In a photograph or illustration, tones created by dots between 30 percent and 70 percent of coverage, as compared to highlights and shadows.
A reproduction of the original printed matter and possibly containing instructions or direction.
Paper size (7′ x 10′) and envelope shape often used for personal stationery.
Weight of 1,000 sheets of paper in any specific size.
Very light brown color of paper. May also be called antique, cream, ivory, off-white or mellow white.
Signatures assembled inside one another in the proper sequence for binding, as compared to gathered. Also called inset.
Printing on products such as coasters, pencils, balloons, golf balls and ashtrays, known as advertising specialties or premiums.
Printing technique that transfers ink from a plate to a blanket to paper instead of directly from plate to paper.
(1) Characteristic of paper or other substrate that prevents printing on one side from showing through the other side. (2) Characteristic of ink that prevents the substrate from showing through.
(1) Not transparent. (2) To cover flaws in negative with tape or opaquing paint. Also called block out and spot.
Layer of material taped to a mechanical, photo or proof. Acetate overlays are used to separate colors by having some type or art on them instead of on the mounting board. Tissue overlays are used to carry instructions about the underlying copy and to protect the base art.
To print one image over a previously printed image, such as printing type over a screen tint. Also called surprint.
One side of a leaf in a publication.
One page of a brochure, such as one panel of a rack brochure. One panel is on one side of the paper. A letter-folded sheet has six panels, not three.
Method of folding. Two parallel folds to a sheet will produce 6 panels.
Any sheet larger than 11′ x 17′ or A3.
To bind sheets that have been ground at the spine and are held to the cover by glue. Also called adhesive bind, cut-back bind, glue bind, paper bind, patent bind, perfecting bind, soft bind and soft cover.
Taking place on a press or a binder machine, creating a line of small dotted wholes for the purpose of tearing-off a part of a printed matter (usually straight lines, vertical or horizontal).
A unit of measure in the printing industry. A pica is approximately 0.166 in. There are 12 points to a pica.
Short for picture element, a dot made by a computer, scanner or other digital device. Also called pel.
Piece of paper, metal, plastic or rubber carrying an image to be reproduced using a printing press.
Obsolete reference to Pantone Matching System. The correct trade name of the colors in the Pantone Matching System is Pantone colors, not PMS Colors.
(1) Regarding paper, a unit of thickness equating 1/1000 inch. (2) Regarding type, a unit of measure equaling 1/12 pica and .013875 inch (.351mm).
An art design in which the height is greater than the width. (Opposite of Landscape.)
Quantity at which unit cost of paper or printing drops.
Mechanicals made so they are imposed for printing, as compared to reader spreads.
The colors used for four-color process printing: yellow, magenta, cyan and black.
Test sheet made to reveal errors or flaws, predict results on press and record how a printing job is intended to appear when finished.
Stationery or other forms of stock having a strong percentage content of “cotton rags.”
Mechanicals made in two page spreads as readers would see the pages, as compared to printer spread.
500 sheets of paper.
New paper made entirely or in part from old paper.
Cross-hair lines on mechanicals and film that help keep flats, plates, and printing in register. Also called crossmarks and position marks.
Sharpness of an image on film, paper, computer screen, disc, tape or other medium.
Type, graphic or illustration reproduced by printing ink around its outline, thus allowing the underlying color or paper to show through and form the image. The image ‘reverses out’ of the ink color. Also called knockout and liftout.
Abbreviation for red, green, blue, the additive color primaries.
Printing press which passes the substrate between two rotating cylinders when making an impression.
To bind by stapling sheets together where they fold at the spine, as compared to side stitch. Also called pamphlet stitch, saddle wire and stitch bind.
Alternate term for dull finish on coated paper.
To identify the percent by which photographs or art should be enlarged or reduced to achieve, the correct size for printing.
Electronic device used to scan an image.
To compress paper along a straight line so it folds more easily and accurately. Also called crease.
Method of printing by using a squeegee to force ink through an assembly of mesh fabric and a stencil.
Color created by dots instead of solid ink coverage. Also called Benday, fill pattern, screen tone, shading, tint and tone.
A printed item independent of an envelope. A printed item capable of travel in the mailing arena independently.
Usually in the four-color process arena, separate film holding qimages of one specific color per piece of film. Black, Cyan, Magenta and Yellow. Can also separate specific PMS colors through film.
Hue made darker by the addition of black, as compared to tint.
Darkest areas of a photograph or illustration, as compared to midtones and high-lights.
Press that prints sheets of paper, as compared to a web press.
Technique of printing one side of a sheet with one set of plates, then the other side of the sheet with a set of different plates. Also called work and back.
Printed sheet folded at least once, possibly many times, to become part of a book, magazine or other publication.
Compound mixed with paper or fabric to make it stiffer and less able to absorb moisture.
Separate sheets (stock) independent from the original run positioned between the “printed run” for a variety of reasons.
Any area of the sheet receiving 100 percent ink coverage, as compared to a screen tint.
Inks using vegetable oils instead of petroleum products as pigment vehicles, thus are easier on the environment.
To bind using a spiral of continuous wire or plastic looped through holes. Also called coil bind.
One ink or varnish applied to portions of a sheet, as compared to flood or painted sheet.
(1) Two pages that face each other and are designed as one visual or production unit. (2) Technique of slightly enlarging the size of an image to accomplish a hairline trap with another image. Also called fatty.
Using a broadsheet as a measure, one half of a broadsheet.
Grade of dense, strong paper used for products such as badges and file folders.
Designation for printing papers with textured surfaces such as laid or linen. Some mills also use ‘text’ to refer to any paper they consider top-of-the-line, whether or not its surface has a texture.
Method of printing using colorless resin powder that takes on the color of underlying ink. Also called raised printing.
Screening or adding white to a solid color for results of lightening that specific color.
Positive photographic image on film allowing light to pass through. Also called chrome, color transparency and tranny. Often abbreviated TX.
To print one ink over another or to print a coating, such as varnish, over an ink. The first liquid traps the second liquid. See also Dry Traps and Wet Traps.
The size of the printed material in its finished stage (e.g., the finished trim size is 5 1\2 x 8 1\2).
Paper that has not been coated with clay. Also called offset paper.
Liquid applied to a printed sheet, then bonded and cured with ultraviolet light.
Liquid applied as a coating for protection and appearance.
Somewhat rough, toothy finished paper.
Translucent logo in paper created during manufacturing by slight embossing from a dandy roll while paper is still approximately 90 percent water.
Press that prints from rolls of paper, usually cutting it into sheets after printing. Also called reel-fed press. Web presses come in many sizes, the most common being mini, half, three quarter (also called 8-pages) and full (also called 16-pages).
(1) In a printed product, a die-cut hole revealing an image on the sheet behind it. (2) On a mechanical, an area that has been marked for placement of a piece of artwork.
Paper manufactured without visible wire marks, usually a fine textured paper.