This printing process involves the transfer of an image from a plate (usually aluminum) to a rubber “blanket” and from there onto the printing surface. Offset printing is so called because the transfer of the inked image from the plate to the blanket is known as “offsetting”. The offset printing press was developed in 1875 for printing on tin, and then later improved in 1904 for printing on paper.
Paper Options – Nothing beats offset printing when it comes to paper choices. Because of the way the ink is transferred to paper, offset printing allows the use of most available paper to be used for your project.
Custom Inks – Digital printing combines 4 colors – cyan, magenta, yellow, and black to make all colors. While offset printing does that as well, it also offers the ability to add specific ink colors or only print those specific single colors. Metallic inks provide a great way to bring a glittery difference to a project. Pantone (PMS) inks provide a specific, consistent color to match a company brand.
Larger Quantities – Offset printing does cost more to set up but once it starts printing the cost goes way down. That means a project with a quantity of 5,000 or above is likely to cost less using offset. Dollar for dollar, offset printing is your best choice for larger quantities.
Short-Run Full Color - If your project is full color but you only need a few copies, digital printing is your best option.
Cost - While this is not always true, offset printing does have a higher set-up cost which can make it more expensive in some instances. Our Project Advisory Team can help you sort through the differences.
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